One of my top three learnings from this semester was our
lesson on branding. The Best Western case studying really highlighted the
importance of branding and developing a strong brand positioning strategy. Not
only will this lesson be useful in the workplace, but I also think this lesson could
be useful when determine one’s own brand and how best to sell one’s brand. My
second top learning from this semester was our lesson on digital marketing. In
today’s society, digital marketing is no longer a choice; it is a requirement.
Especially in the hospitality industry, which relies almost exclusively on
consumers for business, being able to reach and connect with consumers is
crucial. My final top learning was our lesson and homework assignment on labor organization
issues. I think this lesson will prove to be really helpful in the future when I
am working and want to know my rights as an employee. I also did not know there
were so many different types of labor organizations and associations devoted solely
to the hospitality industry, and I think having this exposure to these
resources will be very beneficial.
- Megan
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