It has always been my dream to attend a Grand Slam and that
dream came true on September 11. As I was going through the gates at 10am, I
didn’t know how I would pass the time until 5pm when the Men’s Singles
Semi-Finals were scheduled to start. I decided to look at the shops and booths
of the sponsors of US Open. I was pleasantly surprised to find that they provided
engaging activities for fans.
At Time Warner Cable’s shop, you could make a video where you acted as a referee. You watched the ball and decided if the ball was out or not. Also, you could test the speed of your swing and get a picture. The official sponsor American Express had a fan zone filled with fun interactive programs. In one section, you could play against Maria Sharapova through virtual reality in a simulated game. (Needless to say, I was terrible and she won.) In another section called “Epic Matchup” you pretended to play against one another in a video. At the Esurance booth you got your photo taken and they prepared a badge for you with a funny quote. Mine read “Breakout Tennis Star Surprises Fans at 2015 US Open.” Even though I had so much fun doing those, my favourite activity was at the Mercedes-Benz booth where you could take a picture with the Men’s Singles Trophy.
All of these activities kept me entertained until the matches started. Sport events are all about the overall experience. US Open did an excellent job adding value to the event through their sponsors in this way. Fans had a great time and have videos and photos to prove it.
At Time Warner Cable’s shop, you could make a video where you acted as a referee. You watched the ball and decided if the ball was out or not. Also, you could test the speed of your swing and get a picture. The official sponsor American Express had a fan zone filled with fun interactive programs. In one section, you could play against Maria Sharapova through virtual reality in a simulated game. (Needless to say, I was terrible and she won.) In another section called “Epic Matchup” you pretended to play against one another in a video. At the Esurance booth you got your photo taken and they prepared a badge for you with a funny quote. Mine read “Breakout Tennis Star Surprises Fans at 2015 US Open.” Even though I had so much fun doing those, my favourite activity was at the Mercedes-Benz booth where you could take a picture with the Men’s Singles Trophy.
All of these activities kept me entertained until the matches started. Sport events are all about the overall experience. US Open did an excellent job adding value to the event through their sponsors in this way. Fans had a great time and have videos and photos to prove it.
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