Yesterday, Monday, November 16, I volunteered to table for
the Sports Industry Networking Career (SINC) Conference in the lobby of Duqués
Hall. The SINC Conference is a two-day event that provides educational and
networking opportunities for students and young professionals interested in the
sports industry. In order to make the most effective use out of the space we
had available, I printed out flyers about the conference and had my computer
open to the SINC website. This ended up being very useful because people
walking by were able to quickly grab a flyer or glance at the screen even if
they did not have time to stop by and talk to us about details of the
conference. Even though nobody registered on the spot for the conference, in
the hour we spent tabling 18 people asked to join the listserv to get emails
about the conference. I added all of their names and email addresses to a sign
up sheet that the SINC marketing team will add to their database. Overall, I
think that the tabling was a success because even if these 18 students don’t
end up buying tickets, it still increased brand awareness and spread word of
mouth buzz. Additionally, I think that we had a prime location for our table
because we were able to reach our ideal target audience of business school
students.
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